As I previously told you, I attended an event at the Jimmy Choo store in Frankfurt. It was held in order to celebrate the launch of a new Jimmy Choo website called 24:7 - "an interactive photo gallery of streetstyle images celebrating Jimmy Choo style across time zones, day to evening, 24:7" (source: Jimmy Choo press release).
Everyone can upload their most stylish picture and add information about the time and place it was taken. That way you can check out what people are wearing in Paris in the morning or in LA in the evening. If you upload your photograph up until June 6th, you could be in with a chance of winning a complete Jimmy Choo wardrobe up to the value of £4,000.
Furthermore we had the chance to take a close look at the wonderful new Jimmy Choo collection whilst enjoying free champagne, tiny snacks and macaroons and listening to music a DJ played.