The seventh H&M Home opened in Frankfurt today and I went to the Opening Party last night. Whilst enjoying the most delicious orange juice, champagne and tasty finger food and listening to the music of DJ Julian Smith, my sister and I browsed through the store which is integrated into a "normal" H&M store and checked out the collection, which was incredibly cute, next to guests like Topmodel Eva Padberg, Palina and Alexandra Neldel.
The concept of the store is pretty amazing, I haven't seen anything like it before. Instead of taking the item you want to buy to the checkout counter you take little magnetic cards (you can see them on the fifth picture) and when you pay you receive your item in exchange. My sister said it reminded her of online shopping and I totally agree, it's a really easy and innovative new way to go shopping :) From the 40 Euro voucher which was a replacement for a "goodie-bag" my sister and I each bought adorable pillow cases, I bought the one with the bird on it (obviously) which you can also see on the pictures above.
You'll find the H&M Home store at 85-93 Zeil in Frankfurt.